RED SPECS
Do you know the secret?
SEEING RED
The prospect of uncovering a secret is even capable of encouraging difficult
target groups like doctors and engineers to investigate. A pair of red glass-es with the challenge of finding out what’s hidden behind the website with one’s
own name holds a strong promise of success. Response rates of over 20 per
cent are common. The easily mailed glasses with a ersonalised web address make the effectiveness of the campaign easy to measure and adds excitement to it.
The coded message is readable only with the glasses.
COMPLETE PACKAGE
consisting of• Glasses
• Digital imprint of the message in the letter
• Personalised website for addressee
• Online measurement of effectiveness
Details
RED SPECSOrder No. BA01
TECHNICAL DATA
TECHNICAL DATA
Total weight 4,6 g
Made of white paper (2 x 210 g/m2) with bright red film
Size in flat state: 405 x 37 x 0.6 mm
