The prospect of uncovering a secret is even capable of encouraging difficult
target groups like doctors and engineers to investigate. A pair of red glass-es with the challenge of finding out what’s hidden behind the website with one’s own name holds a strong promise of success. Response rates of over 20 per cent are common. The easily mailed glasses with a ersonalised web address make the effectiveness of the campaign easy to measure and adds excitement to it.
COMPLETE PACKAGEconsisting of
• Digital imprint of the message in the letter
• Personalised website for addressee
• Online measurement of effectiveness